Lavinea Morris leads M+C Saatchi Performance’s work across EMEA and MENA, with a strong focus on driving results and long-term impact. With a career rooted in media planning and buying, she has shaped performance strategies for some of the world’s biggest brands, including Amazon and Sega. Lavinea brings a pragmatic, results-driven approach to digital media, always aiming to turn complex challenges into clear, effective solutions.
She leads cross-functional teams across diverse markets, helping brands identify the most effective channels to maximise their return on investment. Her leadership combines strategic insight with a deep understanding of shifting audience behaviour, ensuring performance marketing remains both relevant and effective. Lavinea also plays an active role in driving cultural change across the industry, speaking regularly on topics such as leadership, transparency, and creating workplaces where people can thrive.
