Lauren Park has over thirteen years of experience in the digital industry, with more than a decade dedicated to App Store Optimization (ASO). At M+C Saatchi Performance, she has partnered with leading brands across entertainment, gaming, and e-commerce, honing her expertise in boosting app discoverability, driving conversion, and building customized experiences through strategic use of custom store listings tailored to audience segments and regional markets. Lauren has lead tailored ASO strategies for clients such as Headspace, Amazon and MPL, delivering solutions that are precisely aligned with each brand’s unique goals and challenges. Her strategic approach and deep industry knowledge make her a trusted expert in navigating the evolving app ecosystem.
