We’re thrilled to announce our new partnership with FloatMe, a financial app that helps Americans navigate the challenging times between paychecks. FloatMe offers innovative tools that empower users to borrow, manage, and save money, helping their customers to create a more stable path toward financial wellness. As App Store Optimization (ASO) becomes an increasingly critical lever for mobile growth, we’re excited to support FloatMe in reaching more users who need their service the most.
Since launching in 2020, FloatMe has grown rapidly while staying laser-focused on its mission: to help everyday Americans gain control over their financial futures. As FloatMe moves towards a new phase of growth, it’s investing in more marketing technology.
That’s where we come in.
Our ASO work with FloatMe will be led by Lauren Park, our Global Head of ASO, and her expert team. With years of optimizing app store performance for top-ranking apps, the team will apply proven strategies with a strong emphasis on user relevance, discoverability, and conversion.
ASO is one of the most effective levers for unlocking scalable app growth. It’s not just about search; it’s about ensuring every element of your storefront works as hard as possible to drive visibility, relevance, and conversion. We’re excited to support FloatMe in building a strategy that fuels long-term growth through smart optimisation and creative that truly resonates with users
Lauren Park, Global Head of ASO, M+C Saatchi Performance
Why ASO Matters More Than Ever
As competition in the app store intensifies, standing out has never been more challenging. That’s why ASO is a critical pillar of any mobile growth strategy. It’s not just a one-time setup or keyword tweak; it’s a continuous data-driven process that blends creative and data to drive sustainable growth.
Key components of an effective ASO strategy include:
- Keyword Optimization: Ensuring your app is discoverable by analyzing and integrating high-impact keywords that your audience is searching for.
- Creative Optimization: Testing and refining icons, screenshots, preview videos, and descriptions to maximize conversions.
- Localized Content: Tailoring your storefront for different regions to reach a global audience in a way that feels native and relevant.
- Ratings & Reviews Management: Encouraging user feedback and ensuring app quality signals are strong.
- Seasonal & Event-Based Updates: Aligning your app store presence with key cultural moments, product launches, or campaigns.
For apps like FloatMe, where trust, utility, and ease of use are paramount, ASO becomes more than just visibility; it becomes a crucial factor in driving user engagement. It’s about communicating credibility and value in a split-second window of attention.
If you’re looking to unlock your app’s potential through strategic App Store Optimization, let’s talk. Whether you’re just starting out or looking to take your business to the next level, ASO plays a crucial role in unlocking long-term, efficient growth.
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