SmartPhone- The Handheld Controller

Two digital billboard campaigns caught our eyes this week by using smartphones to deliver a more interactive experience.

First up, London Euston Station played host to the National Centre for Domestic Violence ads, showing an abusive man yelling at his partner. Commuters were encouraged to visit the charity’s website live via their smartphone, and literally ‘swipe’ the aggressor away from the woman. [Watch].

And elsewhere, in Germany banking group ING-DiBa created a live basketball game, aligning with their Basketball Federation sponsorship. Targeting young people across Germany, a mobile website allowed smartphones to ‘flick’ shots into virtual hoops on a digital billboard. [Watch].

Creating plenty of interaction, action-shots were uploaded to Facebook to extend the campaign’s reach. Which it did – significantly. Ballin’.