A decade ago, it was a wild west of advertiser tracking.
Browsers had no restrictions over third-party cookies. That was also the time when the app stores on Android and IOS had just started exploding. There was practically no restriction on how much an app could track a user. Apps used to track users by their device ID, which was non-resettable and easily available to anyone.
Things have evolved a lot since then. Our one-pager gives you a quick glimpse of the milestone updates which have had a significant impact on the digital marketing and measurement ecosystem and what to look out for in the near future.