Digital Health App
Headspace is a leading digital health company specializing in everyday mental health support. Their app provides a platform for guided meditation, sleep support, stress management, and mindfulness exercises.
To align with Sleep Week, Headspace aimed to boost organic conversions by spotlighting its sleep content.
Despite the app’s broad awareness, competition in the sleep and wellness category was intensifying. App stores were saturated with niche apps focusing exclusively on sleep sounds, sleep tracking, or meditation for sleep.
By leveraging Custom Store Listings (CSL) with sleep-related keywords and combining it with strategic visual optimization, the campaign sought to:
To achieve this, we:
After 7 weeks, the Sleep CSL by keywords achieved:
31% Increase in Sleep-related store listing visitors
49% Increase in sleep-related store listing acquisitions
26% Improvement in store listing conversion rate
