Mobile Marketing

M&C Saatchi Performance is a fully integrated mobile marketing agency focused on bringing your campaigns to life regardless of the device, platform or channel your customers are using. Since 2006, the early days of the smartphone revolution, we’ve been the go-to mobile marketing agency. Now seasoned experts, we’ve turned our mobile marketing expertise into award-winning campaigns for some of the best brands in the world.

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Integrated approach

Mobile display ads
App Store Optimisation
App content & inbound marketing
Market & competitor research
Mobile app strategy
Influencer outreach
Mobile PPC

Home // What We Do // Mobile Marketing

Reach Your Customers Where They Are

Choosing a mobile marketing company to partner with can be a daunting prospect. But the best mobile marketing agencies are:

➧ Experienced in the mobile marketing industry

➧ Able to immerse themselves in your field of knowledge

➧ Ready to demonstrate proven results with case studies and a detailed data report

➧ Backed by multiple client recommendations

➧ Professionally certified.

Mobile marketing is all about optimising online advertising for mobile devices. Mobile visits account for 51% of worldwide internet traffic, making mobile marketing essential for any brand determined to engage today’s distributed, always online customer.

Search engines prioritise mobile optimisation. If your advertising isn’t optimised for mobile, search engines including Google and Bing will make it harder for your customers to find your message.

Girl reading on a mobile phone

How Our Mobile Marketing Campaigns Work

We treat each mobile marketing campaign to the same vigorous ideation process. From mobile marketing strategies and tactics to Zero-Based Budgeting (ZBB), we guide your campaigns to success using our tried-and-tested approach.

Strategies and Tactics	Strategy is mapping to reach your desired goal. Tactics are the steps we’ll take together, to get you there in record time. We do both, so that your mobile marketing campaign is always on track to deliver impressive results.
Zero-Based Budgeting (ZBB)	We apply a Zero-Based Budgeting approach to the entire campaign, ensuring that every penny of your advertising spend works its hardest to generate ROI.
Mobile-First Website Design & Functionality	Mobile-first website design is critical to guaranteeing your visibility on search engines. We make sure search engines understand how to read your site so that prospective customers can find your goods and services, wherever they’re looking.
Display Ads	Visual is powerful. Nothing compares to the impact of high-quality display ads for savvy online customers. That’s why our internal display advertising specialists create graphics, banners, video/audio and more to bring your brand messaging to life for your customers.
Boost Conversions	Well-crafted mobile marketing campaigns can meet your customers where they’re spending their time online using the right tone of message and format, regardless of what mobile device they’re using.
Traffic or Leads?	Whilst increased traffic is a desirable metric that provides useful information for decision-making and brand exposure, our focus will always be on increasing the number and quality of leads, especially in the mobile space.

What to Expect from a Mobile Marketing Agency?

Research	We research your market, audience, and technology to intimately understand your objectives and unique value.
Advertise	We handle everything throughout the advertising process including media buying, creative ad design and production, so you can focus on the bigger picture.
Digital Strategies	We combine content strategy, advertising and performance marketing (including retargeting, cross-device conversion tactics, segmentation, email automation and more), to power your unparalleled digital coverage.
Leverage Channels	We place your ads cross device, cross-platform and omnichannel so that your message is always ready to reach your audience at the right place, at the right time, every time.
Analyse	We provide detailed data analysis and reporting. With easy-to-understand data dashboards and integration, we empower your decision making throughout your mobile marketing campaigns.
Measure	We measure our success against your KPIs including CPI (Cost Per Impression), CPA (Cost Per Acquisition) and CPM (Cost Per Mille) to track your spend, however you operate.
Voice Search Optimisation	We support voice search optimisation, giving your brand the competitive edge in the next digital search arena.

Frequently Asked
Questions

Why M&C Saatchi Performance?

Extensive experience creating and running multi-country mobile marketing campaigns that deliver tangible, measurable results, but also clear communication, an excellent track record of working with top brands and generous client recommendations. We have also won numerous awards for campaigns ranging from performance marketing to display ads and we have offices in the UK, US, India, Australia, Indonesia and Singapore.

How much market research is involved in your mobile campaigns?

We rely a lot on research when creating a mobile marketing campaign. Starting with audience research and segmentation and to building detailed progress reports, data is at the core of everything we do.