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M+C Saatchi OneView simplifies complex media measurement — combining modern MMM with attribution and geo-testing to help you measure and optimize the impact of all your media investments

What is
M+C Saatchi OneView?

Measuring media effectiveness has never been more complex

Many brands are either stuck with measurement frameworks that focus only on attributed outcomes and last-click, or they rely on slow, archaic methods that lack the speed needed to drive impact in today’s fast-moving markets.

M+C Saatchi OneView brings clarity and helps brands cut through the noise

By combining Marketing Mix Modeling (MMM), Attribution and Incrementality Testing, M+C Saatchi OneView enables brands to understand the true incremental impact of their media investments – at a speed and granularity that works for both digital and offline channels, as well as Brand & Performance teams.

No more siloed reporting and digital-only attribution.

Measure the true incremental impact of your full media mix on real business outcomes.

Align Brand & Performance teams with one unified source of truth

Forecast and Optimize the impact of your media investment

How Is M+C Saatchi
OneView Different?

M+C Saatchi OneView triangulates media performance using MMM, attribution, and geo-testing, giving you a more accurate, more complete view of what’s driving results.

MMM at the core

Delivers strategic insight at the speed modern marketers need.

Attribution

Adds digital channel-level granularity.

Geo-lift testing

Validates and calibrates results based on real-world impact

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Attribution

It can be used to optimize your within-channel targeting and user journey, a tactical tool.

Media Mix Modelling

Unpick the incremental of all your key business drivers and your media activity, crucial to optimizing your media activity.

Incremental Testing

Measures the causal impact of your media activity i.e. did this media channel/ campaign cause the outcome. Verifies all other measurement approaches.

Introducing M+C Saatchi OneView

Why Leading Brands Trust M+C Saatchi OneView?

Marketers don’t just need another measurement tool. They need a solution that delivers real, actionable insights at the speed and accuracy required to grow their business.

Built by Data Scientists, Refined by Media Strategists.

OneView is designed by leading data scientists and media strategists to ensure brands get both statistical accuracy alongside actionable, commercial insights.

Here’s why top brands are choosing OneView to measure & optimize their media investments:

A Transparent & Future-Proof Approach

  • OneView is fully transparent, brands can dig deep into the model and understand the statistics behind every result
  • OneView is built for growth, it can forecast the impact of future campaigns and helps optimize your media mix

Designed for Today’s Marketing Landscape

  • Most models were built for traditional media planning and struggle with today’s fast-moving, digital & offline world.
  • OneView integrates data across both online and offline and measures the impact on core business metrics

Fast Implementation, Faster Results

  • Traditional MMM takes months to deliver insights. By then, market conditions have changed and opportunities are lost
  • OneView can be live in as little as 2 weeks and updated at a cadence that works for you, providing you with the speed and insights you need to stay competitive

Built for Marketers, Not Data Teams

  • Many MMM solutions require specialized data teams to interpret results
  • OneView delivers clear, actionable insights built for decision-makers

Insights & Thought Leadership

Stay ahead of the curve with expert insights on media measurement, optimization, and forecasting.
Explore the latest thinking from our media and measurement specialists to make smarter, data-driven decisions

A Guide to Future-Proofing Media Measurement

A Guide to Future-Proofing Media Measurement

Aug 14 2024
Future Proofing Measurement. Preparing for signal loss

Future Proofing Measurement. Preparing for signal loss

Jul 9 2024
Future-Proofing Measurement. Media Mix Model Myth Busting

Future-Proofing Measurement. Media Mix Model Myth Busting

Jul 17 2024
Future-proofing measurement. Marketing opportunities

Future-proofing measurement. Marketing opportunities

May 8 2024

Everything You Need to Know About M+C Saatchi OneView

Have questions about M+C Saatchi OneView? Here are answers to some of the most common ones.
If you don’t see what you’re looking for, talk to our measurement experts today.

What is M+C Saatchi OneView?

OneView is M+C Saatchi Performance’s unified media measurement and optimization platform, designed to move brands from fragmented, click-based reporting to a single source of truth. By combining MMM, attribution, and incrementality testing, it empowers brands to see what is truly driving growth and make smarter investment decisions – fast.

How does M+C Saatchi OneView measure the true impact of media?

OneView isolates the incremental impact of your media activity: it shows what media actually drove outcomes, not just what media correlated with user actions. It does this by triangulating the impact of media through:

  • MMM (Incrementality media modeling)
  • Attribution (tactical optimization granularity)
  • Incrementality testing (validation and calibration)
How does M+C Saatchi OneView differ from other media measurement tools?

Most platforms focus on either attribution or MMM – not both. OneView uniquely combines both and encourages the results to be validated through real-world geo-lift testing – providing you with both strategic insight and tactical precision. We also prioritize transparency and speed: no black boxes, you can look under the hood to see how the model works and can go live in as little as 14 days.

What’s the benefit of using M+C Saatchi OneView’s unified data hub?

Our unified data hub consolidates all your media data in one place, enabling a seamless, single-source view for effective analysis and decision-making.

Can M+C Saatchi OnView handle both brand and performance media?

Yes. OneView models the impact of all media types on the KPIs that matter to your business. Helping you to understand what the correct mix of both brand and performance should truly be.

When should one use incrementality testing?

Use incrementality testing when you need to prove a channel’s value, justify ongoing investment, or challenge attribution-driven assumptions.
OneView helps you plan geo-lift tests and conversion lift tests to ensure media is measured accurately, with causation, not just clicks.

Is M+C Saatchi OneView customizable for different industries?

Yes. OneView’s flexible architecture allows us to tailor insights to your unique industry needs, ensuring that our recommendations align with your specific media strategy. Our models are bespoke to your business, they take into consideration your business context and data points, and provide clear actionable results for all media channels and messaging. 

What types of data does M+C Saatchi OneView not need?

Unlike attribution solutions that rely on user-level data, OneView runs without PII, cookies or device-identifiers – making it future-proof for any privacy changes.

How quickly can M+C Saatchi OneView be implemented?

OneView can go live within 14 days after data handover, far faster than traditional MMM solutions that often take months.

Can M+C Saatchi OneView integrate with our existing systems?

Absolutely. M+C Saatchi OneView is designed to integrate with major data platforms and analytics tools, ensuring a smooth onboarding and seamless data flow.

How does AI support OneView’s recommendations?

OneView uses generative AI to translate complex model outputs into plain-language narratives and actionable insights, helping teams make faster, more confident decisions.

What type of support can we expect?

Our team provides comprehensive support, from initial setup to continuous insights and optimization strategies, ensuring you maximize the value from M+C Saatchi OneView.

See how M+C Saatchi OneView can drive Media Effectiveness for your brand

Book a demo to explore OneView’s potential for our business. Gain clarity on your media investments, optimise your budget, and elevate your media strategy, all through a single, trusted platform.