OneView is M+C Saatchi Performance’s unified media measurement and optimization platform, designed to move brands from fragmented, click-based reporting to a single source of truth. By combining MMM, attribution, and incrementality testing, it empowers brands to see what is truly driving growth and make smarter investment decisions – fast.

OneView isolates the incremental impact of your media activity: it shows what media actually drove outcomes, not just what media correlated with user actions. It does this by triangulating the impact of media through:

• MMM (Incrementality media modeling)
• Attribution (tactical optimization granularity)
• Incrementality testing (validation and calibration)

Most platforms focus on either attribution or MMM – not both. OneView uniquely combines both and encourages the results to be validated through real-world geo-lift testing – providing you with both strategic insight and tactical precision. We also prioritize transparency and speed: no black boxes, you can look under the hood to see how the model works and can go live in as little as 14 days.

Our unified data hub consolidates all your media data in one place, enabling a seamless, single-source view for effective analysis and decision-making.

Yes. OneView models the impact of all media types on the KPIs that matter to your business. Helping you to understand what the correct mix of both brand and performance should truly be.

Use incrementality testing when you need to prove a channel’s value, justify ongoing investment, or challenge attribution-driven assumptions.
OneView helps you plan geo-lift tests and conversion lift tests to ensure media is measured accurately, with causation, not just clicks.

Yes. OneView’s flexible architecture allows us to tailor insights to your unique industry needs, ensuring that our recommendations align with your specific media strategy. Our models are bespoke to your business, they take into consideration your business context and data points, and provide clear actionable results for all media channels and messaging. 

Unlike attribution solutions that rely on user-level data, OneView runs without PII, cookies or device-identifiers – making it future-proof for any privacy changes.

OneView can go live within 14 days after data handover, far faster than traditional MMM solutions that often take months.

Absolutely. OneView is designed to integrate with major data platforms and analytics tools, ensuring a smooth onboarding and seamless data flow.

OneView uses generative AI to translate complex model outputs into plain-language narratives and actionable insights, helping teams make faster, more confident decisions.

Our team provides comprehensive support, from initial setup to continuous insights and optimization strategies, ensuring you maximize the value from OneView.