All in all, the 3D phenomenon has flopped. The technology has been around for years yet failed to truly whet consumer appetites. Disney has already dropped its 3D channel while John Lewis has seen demand for it dwindle.
This however, has not deterred Microsoft. The company, which was also late bursting into the smartphone and tablet markets, announced recently its decision to develop 3D video calls through its Skype platform. The technology may not be available for consumer use for ‘many years’ yet, but does show Microsoft’s belief that 3D will come to play an important role within the home.
Microsoft says increasing sophistication of screens means 3D technology has strong potential to be implemented within devices, so long as innovation of capturing devices continues. The firm is not alone either: key media personalities such as James Cameron continue to promote both the functionality and opportunities available through 3D, as it offers a more realistic viewing experience.
Whether 3D technology proves successful on mobile remains to be seen. Amazon is said to be building a smartphone with a 3D screen, although similar ventures, such as the HTC EVO 3D, have proved fruitless. If the technology can be refined, 3D may however leave the doldrums of lost tech to be seen as the future of content consumption, again
