November has been a special one for all of us at M+C Saatchi Performance. Across APAC, Indonesia, and the Philippines, our partnership with Grab was recognised with 15 wins at the MMA Smarties 2025.
In the fast-paced life of an agency, we often fail to celebrate the efforts of our work. So, what makes these wins more special is the fact that they touch on the full spectrum of what modern marketing demands today and how our dedicated team is always at the forefront of taking it up a notch to service our clients.
Making A Regional Impact Through Purpose, Inclusivity, and Innovation In APAC
Our APAC wins at the MMA Smarties highlighted our work across campaigns that advanced cultural conversations and demonstrated how advanced technology and storytelling can come together purposefully.
Two of our regional Silvers recognised Melaju Syantiek: Driving Change with Grace, a campaign honoured under Brand Purpose/Activism and Diversity & Inclusive Excellence, which was a reflection of work built on empathy and community at its core.
Personalisation and AI-driven innovation were also celebrated, with Bronze wins for Reaching Indonesians Personally, City by City and Engaging Indonesians by Leveraging the Power of AI. And our Gold win for How AI & Resonant Storytelling Worked Like A Charm reinforced the impact of blending creativity with artificial intelligence.
We’re also proud to congratulate Grab for being named Brand of the Year APAC, a well-deserved recognition of the brand’s consistency, ambition, and leadership across the region.
A Standout Year Across Creativity, Data, and Real-Time Relevance in Indonesia
Indonesia continued to be a powerhouse market for us, with wins across social impact, DE&I, real-time marketing, data insights, and omnichannel strategy.
Melaju Syantiek: Driving Change with Grace earned two Silvers for its cultural and community impact. Meanwhile, Mystique: Real-Time Personalisation at Scale took home Gold for real-time marketing excellence, a category that speaks directly to the sophistication of our AI-driven work in the market.
Our Gold wins for Grab Hemat: Awet Murah Tiap Hari and Contextually Delivering Impact for GrabFood showcased strong omnichannel and data-driven expertise, while Reaching Indonesians Personally, City by City secured another Gold for large-scale personalisation.
The market also celebrated creative storytelling, with a Bronze for Merdeka Melaju: Gen Z Wrote Their Own Anthem and a Silver for Mystique: Creative Excellence Through AI Innovation.
Building Cross-Channel Engagement In The Philippines
In the Philippines, our work on Summer: 5-Star Eat & Travel Guide earned a Silver in Cross Digital Media Marketing, recognising the team’s effort to create content that informs, inspires, and converts across the country’s rapidly evolving digital landscape.
A Partnership That Keeps Moving Forward
Behind every award are hours of strategy, creativity, testing, learning, reworking, and refining. Behind every award is a shared belief that regional excellence comes from strong local insight and that innovation works best when anchored in human understanding.
We’re grateful to every team across Singapore, Indonesia, the Philippines, and beyond that that contributed to these wins. And we’re incredibly proud to continue building work with Grab that is effective, culturally thoughtful and future-facing.
Here’s to the next chapter and to creating work that continues to push the industry forward.
