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Webinar: Seize the Moment Vol 2

Winning Real Moments

Tuesday 30th September 2025, 10:30am BST

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Seize the Moment Vol 2

Not all festive moments are created equal. While Q4 is packed with opportunity, each celebration: Diwali, 11.11, Harbolnas, BFCM, Christmas, and New Year comes with its own culture, cadence, and consumer mindset.

In Seize the Moment Vol. 2, we move beyond generic planning to decode the real moments that matter. From emotional resonance in Diwali to flash-sale urgency in Black Friday, we’ll break down what works when, where, and why.

This is your playbook for precision marketing in the world’s busiest shopping quarter featuring tactical levers, platform strategies, and performance insights you won’t want to miss.

We will dive deeper into:

  • Moment-by-Moment Breakdown & Tactics: Diwali, Harbolnas, BFCM, Christmas/New Year
  • Audience Intent Mapping: From Culture to Conversion
  • Do’s and Don’ts: What to double down on, and what to ditch in your festive strategy

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What Will
You Learn?

Diwali isn’t about discounts; it’s about meaning. Emotional resonance, regional storytelling, and family-first messaging light the way to performance.

Christmas/New Year is not just about gifting, its about tapping into joy, simplifying the journey, and closing the year strong.

Black Friday/Cyber Monday is the season of speed. The brands that win remove every ounce of friction from the path to purchase.

Speakers

Carlos Palacios
Strategic Connections
Planning Lead

Meta
Carlos has spent over 6 years at Meta specializing in driving transformative growth for APAC’s top agencies and their clients. Prior to joining Meta, he was Head of Strategy at DDB Singapore. He has also held senior strategy roles at a media agency (Carat) and a comms planning agency (Naked). He is half-Thai / half-Peruvian, grew up in the UK, and now calls Singapore home..

Melissa Yik
Country Director
Singapore

M+C Saatchi Performance
Melissa has been one of the first agency joiners in APAC and has played a key role in setting up operations and winning important mandates in the region. Currently based in Singapore, she manages a combination of brand and performance focused clients. She boasts 10+ years of experience across global markets and numerous verticals having worked with top brands such as Grab, Beam Suntory, TikTok, Amazon Shopping, Asana and Audible.

Mila Strokova
Business Development
Director

M+C Saatchi Performance
With over a decade of expertise in performance marketing, Mila Strokova helps leading brands across APAC achieve sustainable, measurable growth through data-driven strategies. As a leader at M+C Saatchi Performance, she partners with marketers to craft tailored solutions that align with business objectives and deliver real impact. Mila’s deep understanding of industry challenges and opportunities makes her a trusted partner for brands navigating today’s fast-paced digital landscape.

Danisha Nathyal
Head of Ecommerce Marketing
& Digital Strategy

Global Fashion & Lifestyle Retailer
Danisha is a resilient, forward-thinking digital leader with 15+ years across consumer and FMCG brands globally, starting in India and Dubai, and the last 9 years in Singapore heading digital strategy and e-commerce. She is passionate about designing high-ROI, multi-channel strategies rooted in real consumer insights, engaging Millennials, Gen Z, and emerging Gen Alpha. Excited by the AI era, she can’t wait to see how marketing evolves from AIEO and community-building to social commerce and quick commerce where the customer is truly king, and everything is just one click away.

 
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