Over 1 million Australians made online purchases for the first time in 2020. Even as we move forward into post-pandemic ‘normality’, customers aren’t planning on turning back from their new-found online conveniences.
What was the impact of Covid-19 on Australian e-commerce, how do Australians ‘download the app’ to buy online and what are future trends for marketers in the Australian market? Our latest report in partnership with Branch focuses on lifestyle retailers, food & beverage and fintech to help advertisers prepare for 2021 and beyond.
Download to find out:
- Things that Australian users will want to buy online even more post-pandemic
- Categories that Australians miss buying in store
- Top online purchase drivers among ecommerce shoppers in Australia