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Webinar: Cracking ASO with Localization & Creative

Days
Hours
Minutes
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Cracking ASO with Localization & Creative

App Store Optimization (ASO) isn’t one-size-fits-all. In a world where discoverability and downloads can hinge on cultural relevance, localizing your app storefronts and creative assets is no longer optional, it’s essential. 

Join us in this Performance+ session alongside special guest Katie Desmond, Senior Media Manager at Headspace and our Global Head of ASO Lauren Park who will discuss how top apps like Headspace can win with ASO thanks to focusing on localization. From creative best practices to tailoring paid and organic strategies for regional impact, this session unpacks what it takes to rise to the top in a crowded app ecosystem.

During the webinar, you’ll gain insights into:

  • Why localizing storefronts is crucial
  • Harnessing cultural nuances in creative
  • Tailoring local storefronts for paid media
  • Mastering organic personalization

Register Now

What Will
You Learn?

App Store Optimization isn’t just about keywords, it’s about making every interaction feel local, personal, and intuitive. That’s where real organic growth begins.

Localization isn’t translation, it’s transformation. Every market deserves a storefront that speaks its language, its culture, and its mindset.

Speakers

Lauren Park
Global Head
of ASO

M+C Saatchi Performance
Lauren has 12 years of digital industry experience, including 9+ years in ASO. At M+C Saatchi Performance, she has led ASO strategies for brands like Amazon, TikTok, Grab, and Bethesda, specializing in enhancing discoverability and driving conversions across entertainment, gaming, and e-commerce.

Katie Desmond
Senior Media
Manager

Headspace
With a strong focus on performance and scale, Katie leads growth strategies across ASO, Influencer, Affiliate, Audio, and CTV. She has transformed these channels from test-and-learn pilots into high-performing, evergreen programs. With a sharp eye for emerging opportunities, Katie specializes in uncovering new channels, audiences, and markets to drive sustained growth and maximize ROI.

 

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