Webinar: Building your brand through data-driven creative

Watch Inside Performance Creative

Creative has always sat at the heart of a brand strategy, but as the platforms for advertisement placement have evolved, as has the opportunities for creative messaging. In this webinar, we will discuss the evolving nature of creative and how to effectively use performance creative to strengthen your marketing strategy.

Our Head of New Business & Marketing – EMEA, Ella Kersey, will be taking you through the changing role of creative on digital platforms followed by our Senior Designer, Sophie Puddefoot, giving you the tools to review your creative messaging and build a testing and optimisation framework that finds the best creative to connect your brand to your consumers. The session will dive into:

  • How creative differs on digital channels compared to traditional ones
  • How performance marketing fits into the brand awareness element of your creative strategy
  • How to test and optimise your creative to produce effective results

Watch Now.

What Will
You Learn?

How creative has evolved across digital media and how this impacts the storytelling of your campaigns.

What a detailed testing and optimisation framework looks like, along with some ideas for creative elements you should be putting to the test!

How performance fits into the brand awareness element of your creative strategy, bringing in Audible to give you the perspective of a world-leading subscription brand.