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Webinar: Seize the Moment Vol 1

Build Your Year-End Funnel

Tuesday 26th August 2025, 10:30am BST

Seize the Moment Vol 1

The festive season may feel far away, but for performance marketers the real work starts now. From Diwali to BFCM to Christmas, Q4 is a battleground for attention, and winning it requires more than just spending big. You need a plan.

Join us for Seize the Moment Vol. 1, your complete playbook to start early, build smart, and convert better this festive season. We’re bringing together insights, creative strategies, and full-funnel planning to help you build, not just blast, during the most competitive quarter of the year.

We will dive deeper into:

  • Festive behaviors that matter: Unpack key festive search patterns across India, Indonesia, the UK, and the US.
  • Funnel planning, month by month: Break down Q4 into clear monthly strategies
  • Creative, Media & Retail Media: Strategies that convert
  • Budget & channel mix that wins

Register Now

What Will
You Learn?

October isn’t the warm-up; it’s game time. Early, themed campaigns spark higher sales and new customer sign-ups, proving the festive funnel kicks off well before November.

November is the main event. App-exclusive flash sales and early mobile deals fuel growth and engagement proving that mobile-first, time-sensitive strategies dominate the month.

December is all about urgency. Countdown deals and last-minute mobile offers drive app engagement and conversions showing that scarcity, speed, and smart reminders win over late shoppers.

Speakers

Bobbie Gersbach
Global Planning
Director

M+C Saatchi Performance
With 15 years of media and performance marketing experience, Bobbie leads a global team of strategists who furnish the account teams in APAC and, beyond, with world-class insights, fueling the most effective growth plans for clients. Bobbie brings experience with networks including Dentsu and Publicis and over the past 10 years has been key to the growth of M+C Saatchi Performance and its clients such as Amazon and Grab.

Ian Simpson
SVP, Innovation &
Strategy

Sensor Tower
Leads Sensor Tower’s Retail Innovation Practice, helping brands, agencies, and retail media networks turn data into retail advantage. A 6-year veteran of Pathmatics and Sensor Tower, Ian has delivered high-impact, custom data projects that’s driven millions for top-tier clients. Ian built his career in CPG, founding Purpose Beverages and later leading marketing for POM Wonderful in Los Angeles. His blend of entrepreneurial spirit and data expertise makes him a go-to voice in modern retail media.

Stephanie Pilon
Chief Marketing
Officer

Singular
A global marketing leader with 15+ years in martech, mobile, adtech, and digital transformation. She helped scale Adjust’s customer base 50X, led digital marketing at The Adecco Group driving $600M+ in revenue, and now heads marketing at Singular, guiding its growth and product expansion. A go-to-market expert, she’s known for scaling teams and sharpening product positioning.

 

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