The pace at which marketing technology continues to advance is compelling to say the least. From grayscale newspaper advertising to the shimmer and glimmer of digital media, marketing and advertising has come a long way.
2022 has been a defining year for digital marketers. As the world exited the pandemic, users maintained some of the habits developed during Covid and forged some new digital behaviours that strongly impacted digital marketing and the channels used to reach consumers.
With technological innovation reaching new highs every year, 2023 will be an exciting year for marketing professionals. In this report we discuss the six key growth opportunities identified by our experts that marketers must leverage in 2023.