Webinar: Inside Connected TV with OpenX

A marketer’s guide to performance advertising on CTV

Over its brief history, CTV has seen drastic growth, both in terms of capturing the attention of consumers and as a key advertising channel. With over 1 billion connected TV devices being actively used across the world, it is clear to see why many marketers are viewing CTV as a key performance marketing channel moving forward.

In the latest webinar from M&C Saatchi Performance, we partnered with ad exchange network OpenX to explore the value of Connected TV for marketers. James Shepherd, EMEA Managing Director at M&C Saatchi Performance, will be taking you through the current state of the television market as well as explaining the digital buying evolution on this exciting new channel. Joined by Joey Leichman, VP-Buyer Development at OpenX, who offered a supply-side overview of CTV as well as Megan Price, Junior Manager on the Buying team at M&C Saatchi Performance, who provided expert guidance for marketers looking to leverage the fast-growing and evolving CTV channel.

Watch now.

What Will
You Learn?

How widespread the adoption of connected tv devices is and whether it’s worth the investment

An up-to-date perspective on the digital buying capabilities for connected TV and how it’s evolved in recent years

How CTV can be implemented into your wider performance marketing strategy