Contact
us

Webinar: Inside Connected TV with OpenX

A marketer’s guide to performance advertising on CTV

Thursday 3rd March 2022, 4:00pm GMT

Inside Connected TV with OpenX

Over its brief history, CTV has seen drastic growth, both in terms of capturing the attention of consumers and as a key advertising channel. With over 1 billion connected TV devices being actively used across the world, it is clear to see why many marketers are viewing CTV as a key performance marketing channel moving forward.

In the latest webinar from M&C Saatchi Performance, we partnered with ad exchange network OpenX to explore the value of Connected TV for marketers. James Shepherd, EMEA Managing Director at M&C Saatchi Performance, will be taking you through the current state of the television market as well as explaining the digital buying evolution on this exciting new channel. Joined by Joey Leichman, VP-Buyer Development at OpenX, who offered a supply-side overview of CTV as well as Megan Price, Junior Manager on the Buying team at M&C Saatchi Performance, who provided expert guidance for marketers looking to leverage the fast-growing and evolving CTV channel.

Watch now.

Register Now

What Will
You Learn?

How widespread the adoption of connected tv devices is and whether it’s worth the investment

An up-to-date perspective on the digital buying capabilities for connected TV and how it’s evolved in recent years

How CTV can be implemented into your wider performance marketing strategy

Speakers

Ella Kersey
M&C Saatchi Performance



Head of New Business & Marketing, EMEA

Ella Kersey leads the commercial team in EMEA and has been at M&C Saatchi Performance for over eight years. Working with clients across entertainment, finance, and gaming. With a focus on finding the best media solution for varied brands, Ella has a channel agnostic approach to serve bespoke solutions.

Joey Leichman
OpenX



VP Buyer Development

Joey leads the global Agency Partnerships team at OpenX, the world’s largest people-based ad exchange/supply-side platform. His team is responsible for designing bespoke combinations of products, inventory and audiences for the world's leading programmatic buyers. He is centrally involved in helping buyers address their core challenges, including the evolving regulatory landscape and massive changes in identity-driven marketing. Joey is a frequent contributor to publications like Forbes, AdExchanger, Adweek and Digiday.

Megan Price
M&C Saatchi Performance



Junior Manager, Buying

Megan is a Junior Manager on the Buying team in the EMEA region, with over 3 years experience working on multi-channel performance campaigns across a range of clients, including entertainment, e-commerce, and energy. Megan's focus is leading the strategic growth of her clients, from channel expansion, to new markets and innovation.

 

Related Content

The Opportunity of the Open Internet for Marketers

The Opportunity of the Open Internet for Marketers

Nov 14 2024
How to Level Up Your App Store Optimization Strategy

How to Level Up Your App Store Optimization Strategy

Aug 31 2023
Creating a Personalised Experience on the App Search Journey

Creating a Personalised Experience on the App Search Journey

Jun 8 2023
See all events