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Webinar: How to Reach High-Net-Worth Individuals

Thursday 15th May 2025, 1:00pm BST

How to Reach High-Net-Worth Individuals

Reaching High-Net-Worth Individuals (HNWIs) isn’t just about visibility, it’s about exclusivity, precision, and purpose. These affluent consumers aren’t swayed by generic messaging or broad campaigns. They expect personalization, value-driven storytelling, and premium experiences.

As the global luxury market surges and the number of HNWIs continues to rise, performance marketers must adapt. From evolving values like sustainability and meaningful investments to discerning media consumption habits, the HNWI audience requires a whole new playbook.

During the webinar, you’ll gain insights into:

  • Understanding the modern HNWI: customer profiles, online behaviours, and debunking common myths
  • Using data and context to identify HNWIs and minimize media waste
  • Reaching HNWIs across verticals: business, travel, lifestyle, and more
  • Creating premium media experiences across DOOH, CTV, and digital touchpoints
  • Navigating privacy and regulation in a data-conscious world
  • Tapping into cultural nuances and seasonal events: from Gen-Z to legacy wealth

Register Now

What Will
You Learn?

To engage HNWIs online, brands must combine data-led strategies with premium media environments and ongoing campaign refinement to drive meaningful connections and conversions.

While many HNWIs are drawn to exclusivity, craftsmanship, and investment-led luxury, there’s a growing shift toward sustainability, philanthropy, and conscious consumption.

Programmatic gives access to rich data signals and behavioral insights, enabling brands to connect with HNWI audiences across trusted channels.

Speakers

Lavinea Morris
Managing Director
EMEA

M+C Saatchi Performance
Lavinea Morris leads M+C Saatchi Performance’s efforts across EMEA and MENA, combining strategic insight with deep media expertise. With experience spanning global brands like Amazon and Sega, she drives ROI-focused strategies and guides cross-functional teams to navigate evolving audience behaviors and maximize impact.

Jonathan Yantz
Managing Partner
US

M+C Saatchi Performance
Jon is a leading growth marketer with over 14 years of experience in digital media. He joined M+C Saatchi Performance back in 2017 and has led Search, Social, and Programmatic teams, partnering with exciting brands like SoundCloud, FanDuel, and Audible to help them grow and evolve. As Managing Partner, his passions for team building and problem solving helped grow the New York office into a thriving team today.

Yasmine Tamir
Senior Sales
Manager

StackAdapt
With experience spanning major network agencies and disruptive independents, she specializes in multi-channel planning across verticals like Real Estate, B2B, Finance, and Retail; with a strong focus on High Net-Worth Individuals (HNWI). Yasmine is passionate about helping clients bridge gaps in the media ecosystem, optimize cross-channel performance, and drive innovative outcomes.

 

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