Webinar: AI-Powered, Human-Directed Creatives

What happens when human creativity stays in the driver’s seat and AI helps you move faster? In this session, we break down how our client, Groupon brought its brand idea to life across multiple cities using a human-directed, AI-powered creative approach. You’ll see how the team built fun, local, and emotionally engaging brand films without the long timelines or heavy costs of traditional production.

We’ll walk you through the challenge, the creative process, and the real results including lifts in brand searches, ad recall, favorability, and consideration. If you’re curious about how to scale brand creative faster, stay authentic, and make AI a creative partner (not a replacement), this is a case you’ll want to watch.

Here’s what we’ll unpack:

• How to approach multi-market brand creative with speed and consistency without relying on traditional live shoots.
• How to turn one brand platform into city-specific stories that feel truly local and relevant.
• The measurable campaign impact, including lifts in searches, recall, and brand growth across markets.
• Practical lessons you can apply to scale creative faster while keeping it authentic and on-brand.