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Webinar: AI Is the New Search

How Brands Win Discovery Through Generative Engine Optimization (GEO)

Days
Hours
Minutes
Seconds
AI Is the New Search

Remember when you got clicks and ranking on Page 1 felt like winning? Last year everything changed. More than 1.5 billion people now get their answers from AI summaries every month on Google alone. And here’s the plot twist: if you’re not in that summary, you’re not even in the game.

AI overviews mixes, matches, rewrites, and composes answers from multiple sources and many times, no one even clicks through. So yes, the old SEO “economics” are officially broken.

But the good news? You can influence what AI chooses. And in this session, we’re going to show you exactly how.

Here’s what we’ll unpack:

  • How AI decides which brand deserves a spot in its answer
  • What you can realistically do in 2026 to show up in GEO/AEO and LLM summaries
  • What to measure now that traffic and clicks don’t tell the full story

 

Grab a front-row seat and let’s decode the new discovery world together.

Register Now

What Will
You Learn?

Today, nearly 80% of searchers rely on zero-click results for their queries. The reason? AI Overview is answering questions instantly, which means fewer people are visiting websites. Time to start asking if your brand is showing up in the answer at all.

When brands get GEO right, we see over 200% higher conversion rates compared to traditional SEO. That’s because GEO puts you in front of people when they’re ready to decide.

People have moved on from isolated keywords and they’re asking full, natural questions. That means optimization needs to shift from “ranking for terms” to answering the questions people are actually asking.

Speakers

Lavinea Morris
EMEA
Managing Director

M+C Saatchi Performance
Lavinea leads M+C Saatchi Performance’s efforts across EMEA and MENA, combining strategic insight with deep media expertise. With experience spanning global brands like Amazon and Sega, she drives ROI-focused strategies and guides cross-functional teams to navigate evolving audience behaviors and maximize impact.

Mohammed Faizan N
SEO and GEO
Specialist

M+C Saatchi Performance
Faizan is our SEO and GEO specialist with eight years of experience across fifteen industries who has guided over fifty enterprise clients and over twenty SMBs. He's helped brands navigate the shift toward AI led search with strategies that strengthen ranking, credibility and performance across modern search and LLM ecosystems.

 

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