Stockholm’s Business Wizardry

Sometimes a conventional message, aimed at a supposedly conventional audience, benefits from some outstanding creativity – even when one might perhaps least expect it.

When the Stockholm Business Region set out on their task to sell the city’s business credentials, their brave, quirky idea to invite two magicians to conjure trickery on iPads at a live business event, probably furrowed a few eyebrows. But those same eyebrows were undoubtedly freed by what they saw next: [Watch].

They are now proudly reflecting on a fantastically successful exercise, netting an unexpected 1.5m collateral views on YouTube alone. Magic.