By the end of 2023, Google will be deprecating the 3rd party cookie from chrome, following other tech platforms in ushering in the privacy-first era. Following on from the removal of IDFA and GDPR, the end of cookies will change the way marketers are able to understand, reach, and engage their customers. This shift in relationship with personal data is going to mean an industry wide reset on how we market to the modern consumer.

In our latest webinar, we’ve partnered with The Trade Desk to take a look into the end of cookies – why it’s happening, what this means for marketers, and how you can continue delivering performance in this new data environment. We get into the depths of what it will look like from a campaign level as well as exploring the solutions available for marketers.

Make sure to watch back now.