Subscription services attract new types of customers, create connections to brands, and are the perfect fit for direct-to-consumer models. Gartner predicts that “by 2023, 75% of organizations selling direct to consumers will offer subscription services” and with the pandemic having accelerated the demand for direct-to-consumer options, we can only expect more brands to be launching their own subscription models. As the market becomes more competitive, brands need to be able to target, reach, and engage with this unique type of consumer. The best way to do this? A goal-oriented digital media strategy.
In the latest ‘Inside’ webinar, our team explain what’s causing the shift to subscription and the marketing tactics you can use to convert this audience. Watch Rob Stoner, Business Development Manager, and Katie Anscombe, Planning Manager, as they take you through:
- The changing consumer behaviours that are driving subscription models
- What marketing levers you can pull to optimise for subscription customers
- Why you need a retention strategy from the first point of contact
You can watch the webinar today by sharing your details below.
Business Development Manager
Rob has been helping brands grow in the digital industry for almost ten years. With a sophisticated understanding of the different elements of digital media, Rob finds bespoke solutions for brands looking to connect with their consumers.
Katie has been at M&C Saatchi Performance for almost five years, working on brands such as Audible, Amazon, and Zipcar. Working as an extension of the client’s marketing team, Katie has in-depth knowledge on how to use marketing to solve business challenges. By collaborating with specialist teams from across the agency, Katie has led multichannel campaigns that have continuously delivered business growth for world-leading brands.