Webinar: Creating a Personalised Experience on the App Search Journey

In partnership with Mobile Action

Join us for a dynamic and informative 45-minute webinar session where M&C Saatchi Performance and Mobile Action will dive deep into the world of app discovery and user engagement. Discover how to leverage the powerful features of App Store Optimization (ASO) while balancing with Apple Search to ultimately create a personalised experience for consumers on their app search journey. The session will be taking place on the 20th of June at 16:00 BST and will be available to download after the event.

During this session, our experts will share best practices for harnessing features such as in-app events, custom product pages, and seasonal optimisation. Learn how to create tailored experiences for your customers while driving both increased organic and paid activity. The session will cover:

  • Recent developments in app discovery trends including updates from Appleā€™s Developers Conference
  • What you can learn from in-app events to unlock new audiences
  • The most important elements you can regularly adapt to achieve seasonal relevance
  • Expert suggestions on testing to find the best solutions for app growth while reducing cost per acquisition

Whether you are an app developer, marketer, or business owner, this webinar is a must-attend event to gain valuable insights into creating a personalized experience for consumers on their app search journey. Be prepared to take your app’s performance to the next level by leveraging the power of App Store Optimization and understanding the nuances of the app discovery process.

Watch the replay!

What Will
You Learn?

Find out the latest updates from the 2023 Apple Worldwide Developers Conference Event for advertisers

Learn the latest features in app store optimisation features including custom product pages and in-app events

Understand what levers you can take advantage of to adapt your app store pages for the different seasons and events