Digital Bank in the Philippines
Maya, the #1 Digital Bank in the Philippines, is revolutionizing access to credit through its innovative lending products. With Maya Easy Credit and Maya Personal Loan, users can conveniently borrow funds for everyday needs or major life upgrades, all on the Maya app.
Educate users about Maya’s lending solutions and effectively differentiate the app in a competitive lending landscape especially within the app store, where users are actively exploring and comparing financial apps.
The rise of aggressive lending apps in the country has created a crowded and competitive landscape. Maya had to stand out at every digital touchpoint and clearly communicate the unique value of its lending products to drive awareness and adoption.
Used the developer console to research the list of top converting keywords and their variations, selecting the most relevant keywords for this Custom Store Listing’s Lending theme.
We also developed:
After 6 months of optimization, we helped Maya achieve:
31% increase in CSL visitor to acquisition conversion rate,
from users who didn’t have Maya installed on any devices before
22% increase in the CSL visitor to open conversion rate, from users who have Maya installed before
106% increase in top keyword acquisition conversion rate
Across the months, we conducted keyword optimization by eliminating underperforming keywords and including more relevant keywords in the CSL.
The results support the hypothesis that sustained keyword optimization, paired with bespoke Custom Store Listings, can significantly boost CVR on targeted keywords over time.
*M1 is counted as 1 full month after the CSL is live
Keyword Conversion Rate
Across all keywords targeted in the CSL, we observed an uplift in acquisitions by keyword conversion rate, where keyword 1 saw the largest improvement.
The results support the hypothesis that creating bespoke Custom Store Listings tailored to specific keywords will drive greater visibility and conversions on the corresponding keywords.
*M1 is counted as 1 full month after the CSL is live
