The Diwali festive season is a crucial period for Indian advertisers. As the five-day celebration begins at the end of October this year, advertisers are gearing up for robust strategies to promote their brands and products.
To truly stand out in a crowded digital landscape in a country of 1.4 billion people, it is critical that advertisers employ unique strategies that resonate with their audiences.
To truly stand out in a crowded digital landscape in a country of 1.4 billion people, it is critical that advertisers employ unique strategies that resonate with their audiences.
Partha Sharma
Country Director India, M&C Saatchi Performance
Key Takeaways
- India’s consumer economy is expected to grow significantly, with notable increases in e-commerce, online mobility, and travel.
- Early festive planning, mobile-first strategies, and leveraging retail media are essential for success.
- Retail media allows targeting high-intent shoppers, driving conversions, and building brand awareness.
- Effective creative communication, audience-relevant media planning, and a comprehensive multi-channel approach are crucial for maximizing impact.
- Innovative strategies such as augmented reality, user-generated content, and promoting sustainability can further enhance campaign effectiveness.
Creatives
Highlights
Consumers begin browsing for products on an average 18 days prior to actual purchase during Diwali.
77% of festive impulse shoppers in India appreciate brands that contribute to social causes.
As of 2023, smartphone penetration in India has reached 71% and is projected to surpass 86% in the FY 2026.
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