Report: The rise of social commerce in Southeast Asia
Deep dive into the shopping trends of a booming audience
Prolonged restrictions in Southeast Asia have led more consumers to turn to social media to stay connected, informed and entertained.
In this context, social media platforms have been increasingly focusing efforts on making the social shopping experience seamless for consumers.
In our latest report, we look at the growth drivers of social commerce, how brands can ride this shopping wave and at the customer behavior of social shoppers in the region.