The spread of COVID-19 is introducing long-lasting changes to consumer behaviour and digital adoption across Southeast Asia. Hastening the development of digital ecosystems, it is showing businesses how to adapt their playbooks to making thoughtful, agile moves that will help them maintain strong footing both today and for a post-COVID world.
How are these changes are affecting the e-commerce industry and its users? Our latest report on the profile of online shoppers in Southeast Asia contains rich insights to help you improve your digital marketing strategy.
Report highlights include:
- Demographic profile of online shoppers
- Online device usage and social media habits
- Insights into consumer journey and how to reach them
- User purchase habits