Report: The next phase of India’s e-commerce

A look at the trends & audiences for 2022

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The Indian e-commerce market is projected to hit $188 billion by 2025 from $64 billion as of 2020.

This impressive growth has been propelled by the pandemic which led to a real boosted shopping momentum across new categories and audiences.

In this report we deep dived into the driving forces of e-commerce growth in India, the main trends that will affect this space in 2022 and the growing audiences that every marketer should include in their media strategy.