iOS 15 will include updates to the App Store that are going to have a significant impact on the App Store. The announcement from Apple at WWDC has the potential to be the biggest change to the App Store for many years. The changes include:
- Product Page Optimization (PPO), expected later in 2021
- Custom Product Pages (CPP), expected later this year/early 2022
- In-app events, expected later in 2021
Contact us to find out more about how we are helping clients prepare for iOS 15 or for any other performance marketing questions.