iOS 15 will include updates to the App Store that are going to have a significant impact on the App Store. The announcement from Apple at WWDC has the potential to be the biggest change to the App Store for many years. The changes include:
- Product Page Optimization (PPO), expected later in 2021
- Custom Product Pages (CPP), expected later this year/early 2022
- In-app events, expected later in 2021
Contact us to find out more about how we are helping clients prepare for iOS 15 or for any other performance marketing questions.
Developers will be able to A/B test up to 3 variants on a default app store page rather than relying on 3rd party tools. 
iOS 15 brings with it the most significant change to the Apple App Store since its launch, with the potential to revolutionize mobile app growth.