Two years into the pandemic, Australians look forward to normalcy.
As they leave Covid behind them, they haven’t looked back when it comes to mobile app usage. Smartphone penetration continues to remain high in the country and daily time spent on mobile hit 4.6 hours in Q1 2022, up 35% from 2020.
However, several economic factors, such as high inflation, the Ukraine-Russia conflict, elevated household debt and the change of governemt, pose a risk to consumer spending intention and capacity in 2022.
In this context, the app ecosystem is buoyant.
We partnered with Branch and Data.ai to analyse five main categories in the Australian app market to help marketers plan their digital media strategy for success.