Our Managing Director, James Shepherd has been featured in Performance Marketing World, discussing the importance of brands adopting a mobile-first approach in order to achieve better performance.
James discussed how over the past few years, more ‘evolving traditional brands’ have looked to mobile as a route to market, and this has only accelerated since the outbreak of the pandemic: “It has become more pertinent in the past 18 months where brands have been decimated and are scrambling to move online”.
Looking at the benefits, James analyses how a mobile-first approach not only allows for companies to build stronger, lasting relationships with consumers, but it also allows for a more accurate understanding of the interactive behaviour and demands of these customers.
Summarising the importance of adopting a mobile-first approach, James referenced our work with energy firm EDF, and how M&C Saatchi Performance successfully transitioned the company. By creating an effective mobile-first marketing strategy, we helped switched their direction to digital, even turning off their TV spend.
Read more about our mobile-first approach with EDF and what James had to say here:
James Shepherd, Managing Director EMEA
‘If you’re talking to mobile-first brands, then there’s nobody who can provide the level of service and performance that we can.’