The Streets 360 Degree Jump Capture

We’re happy to bet, that you’ve got at least one friend tagged in a Facebook photo, gleefully jumping into the air without a care in the world. From the Taj Mahal, to Timbuktu, everyone is at it.

It is of course, the classic image of happiness, and the Streets Ice-Cream in Australia has tapped into the trend very effectively. Setting up a 360 degree ring of cameras, passers-by in major Aussie cities were encouraged to leap into the air, where they were photographed in order to create ‘3D’ clips of their weightlessness. [Watch].

The campaign comes complete with a nifty microsite for users to track down and share their clip, and we think it’s a decent and fun effort all round.