Two claims were staked this week: one for the ‘longest’ banner ad ever, and the other for the ‘smallest’.
First up, the ever-impressive IKEA again showed creative prowess with their banner ad, which contained 2,800 items from their store. Brilliantly living their message of storage and space-saving, users were able to hover their cursor over the ad for close-ups – and click through for more. It’s great. [Watch].
And echoing themes we’ve featured previously, Stride Gum, who were out to show that their product is ‘ridiculously long-lasting’, used their banner ad to challenge users to hold a mouse click, amid distractions, on a moving spot across the banner. With $500 at stake, the current record stands at 40 minutes. [Watch]. Time is money.
