The Generous Store: No Cash Allowed

Here’s a sweet idea from Danish chocolate makers Anthon Berg. They opened a pop-up shop in central Copenhagen, but decided they would not accept money for their confectionary.

Instead, shoppers had to pay with the ‘promise of a good deed’, the detail of which was written on price tags. Ranging from ‘Serve breakfast in bed to your loved one’ to, ‘Talk nicely to your mother for a week’, iPads were ready at the ‘checkout’ for people to jump onto Facebook, and publicly pledge their promise to the lucky beneficiary.

It was a guaranteed conversation starter, and created loads of great social media coverage, reflecting their positioning, ‘you can never be too generous’. Gratifying.