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Teeing off in style with Five Iron Golf Digital Out of Home

Jul 18 2025 | Ad Strategy, Data Analytics Tech, Marketing Strategy

We’re delighted to be teeing off a new Digital out of Home (DOOH) campaign with Five Iron Golf, the leading urban indoor golf and entertainment experience that offers state-of-the-art simulators and professional instruction suitable for both serious golfers and total beginners.

The programmatic DOOH placements will run alongside traditional out-of-home in Boston, helping drive awareness of the brand’s latest grand opening in the Seaport. The combination of DOOH and traditional out-of-home locations was selected for their maximum dwell time and audience reach. The blend of traditional and digital out-of-home was chosen to provide a diverse range of placements to drive maximum impact while also garnering significant data points and audience pools that only digital can provide.

Our first campaign together in the Spring focused on five key cities for Five Iron Golf and followed the same playbook. Through brand lift studies, sales uplift analyses, and other measurement approaches, we were able to project both short-term and long-term positive ROI, as well as significant increases in awareness and intent to visit a location. Results to date have seen a 40% lift in awareness and 12% lift in intent to visit.

“Programmatic DOOH is a fantastic choice for advertisers because it offers both brand and performance elements to a campaign. The digital component, in particular, maximizes budget flexibility and enables optimization across placements through levers such as dayparting. This will minimize budget wastage and target the right audience at the most impactful times. As with any campaign of this nature, it is vital to align on a thorough measurement strategy in advance to drive meaningful results.”
Megan Price, Director of Programmatic Strategy & Planning

Cities and locations such as the Boston transit system offer an extensive network of locations to capture audience attention. DOOH will be placed in high-traffic areas to reach commuters via both public transit and private vehicles, as well as at street hubs to capture the attention of social groups as they move throughout the city.

A key part of the campaign strategy is based on understanding audience habits and behavior, to capture the target audience’s attention as they move throughout the test cities.

For example, business districts, entertainment areas, and transit hubs all offer high-impact placements where DOOH can be used. In addition, ridesharing screens will add an additional opportunity to raise awareness of the brand through highly targeted location and audience-based data.