With TV viewing habits gradually shifting from traditional broadcaster schedules to an on-demand culture, many more of us are beginning to understand the internet as the first place to go ‘to watch TV’.
That presents myriad challenges to broadcasters and advertisers, not least that the internet is a competitive place to win attention. So we particularly like Sky Brasil’s solution. By acknowledging that people are often more readily at their computers and devices than their televisions, Sky saw the opportunity to create a bridge from the online world back to our TVs, via Twitter. Using the hashtag #skyrec, they created a very simple recording mechanism: the Sky Twitter account tweets the highlights of that day’s programming, and if you want to watch, you simply retweet, adding the #skyrec hashtag. Because of a clever registration linkup with Sky, the program gets recorded at home ready to watch later.
This makes the Twitter feed a full service, and in the process ticks a number of other boxes: it creates more social buzz, offers real utility to customers and hopefully, increases Sky viewing. Trinity.
