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Report: Report: India e-commerce trends 2021

Discover the key changes in Indian ecommerce

In 2020, the adoption of digital commerce was accelerated by multiple years in only a few months. Taking a closer look at the Indian market, the e-commerce sector has grown exponentially with new adopters  expected to continue shopping online also post Covid-19.

Since the lockdown restrictions were lifted, many working professionals moved to their hometowns from metros  leading to increased demand especially for online shopping and food deliveries in Tier-2,3 towns. At the same time, the demographic composition among shoppers also changed with older population and low-income segments contributing to the rise in e-commerce.

Highlights

Learn more about the main trends affecting Indian ecommerce in 2021

Discover the innovations that will impact everyday customer behavior

Use our report to plan your digital marketing strategy for the year

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