In 2020, the adoption of digital commerce was accelerated by multiple years in only a few months. Taking a closer look at the Indian market, the e-commerce sector has grown exponentially with new adopters  expected to continue shopping online also post Covid-19.

Since the lockdown restrictions were lifted, many working professionals moved to their hometowns from metros  leading to increased demand especially for online shopping and food deliveries in Tier-2,3 towns. At the same time, the demographic composition among shoppers also changed with older population and low-income segments contributing to the rise in e-commerce.