Pepsi Rebrand puts Social Central

Pepsi have launched an ambitious new global strategy, Live For Now, which places social media at its heart. The newly launched dashboard website almost has a Pinterest feel, and is heavily focused on entertainment.

The new direction emphasis ‘the moment’, and as such collects popular tweets, pics and news from the world of entertainment in ‘semi-realtime‘. Interestingly, it will also feature daily deals, stream live concerts, and will be backed by celebrities, who will set challenges and competitions to bolster the platform’s appeal.

Another key component will see users collecting loyalty points, redeemable for many of Pepsi’s sponsored live events. [Check it out].