Lynx Anarchy: The First Invisible Ad

We also liked this effort from Lynx over in Australia. To launch their new Anarchy product line, they’ve caused something of a stir with their ‘invisible’ ads. Invisible that is, unless donning a pair of special glasses.

Using specialised LCD screens, the windows of a building were overtaken by what appeared, to the casual passer-by at least, to be blank white screens. But handing out glasses across the road were Lynx, and the lucky recipients quickly became unwitting voyeurs as raunchy content magically appeared before them – to almost universal delight! [Watch].

It’s a cheeky effort, and with 300k views on YouTube alone we can’t help but think, there may have been opportunity to further the campaign online…