ITAU Bank out to Educate Youngsters

We’re always intrigued to see how Financial Institutions use social media to engage their audiences. It’s widely seen as an under-exploited territory.

Brazilian bank Itau’s newest offering is particularly interesting. It’s an interactive Facebook game, which looks to educate kids about trading stocks & shares. It incorporates a couple of clever dynamics. Users’ stocks and shares and their company valuations will depend on the amount of social sharing they do, helping the campaign to grow virally. And the game comes complete with rewards (badges) too. [Look].

Virtual trading games have proven popular, with UK based Bullbearings being particularly successful among universities.

Contagious point out that Itau’s effort lacks the simplicity of other Facebook-based games such as Farmville – yet positioning as an educator can certainly help build loyalty & trust. Investment.