The question the industry is mulling over, so why not ask ChatGPT itself?
We’ve all by now heard of ChatGPT, and many will have signed up and experimented with the tech. The overall consensus is that this new advancement in AI is transformational. How it will change or impact marketing is an unknown, with everything from copywriting to search being on the table for major change. So, to run a test, we asked ChatGPT itself how it thought it would change digital marketing – and this is what it said.
The request was; ‘write a blog of 700 words for marketers about how Chat GPT will change digital marketing’…
…here is the answer:
ChatGPT is a game-changing technology that has the potential to revolutionize the way digital marketers approach their campaigns. As a language model, it is able to generate human-like text with a high degree of accuracy, making it an ideal tool for a wide range of marketing applications.
One of the most obvious ways in which ChatGPT can be used in digital marketing is in the creation of high-quality content. With its ability to generate text that is indistinguishable from that written by a human, ChatGPT can be used to produce blog posts, articles, and other types of content that are both engaging and informative. This can be especially useful for marketers who are struggling to create content that resonates with their target audience, as ChatGPT can help them to identify the topics and tone that will be most effective.
Another important application of ChatGPT in digital marketing is in the creation of effective chatbots. With its ability to understand and respond to natural language, ChatGPT can be used to create chatbots that are able to engage with customers in a way that feels natural and human-like. This can be especially useful for businesses that rely heavily on customer service, as ChatGPT can help them to reduce the need for human customer service representatives, while still providing their customers with the help and support they need.
ChatGPT can also be used to improve the performance of digital marketing campaigns by helping to identify the best keywords and phrases to target. With its ability to understand and analyze large amounts of text data, ChatGPT can be used to identify the keywords and phrases that are most likely to drive conversions and engagement. This can help marketers to optimize their campaigns for maximum performance and can be especially useful for businesses that are looking to improve their search engine rankings.
In addition to these applications, ChatGPT can also be used to create personalized, targeted marketing campaigns. With its ability to understand and analyze the behavior and preferences of individual customers, ChatGPT can be used to create campaigns that are tailored to the needs and interests of specific groups of people. This can help businesses to increase the effectiveness of their marketing efforts and can be especially useful for businesses that are looking to build stronger relationships with their customers.
Overall, ChatGPT is a powerful and versatile technology that has the potential to change the way digital marketers approach their campaigns. By providing marketers with the tools they need to create high-quality content, chatbots, and targeted marketing campaigns, ChatGPT can help businesses to increase their conversion rates, improve their customer service, and build stronger relationships with their customers. As the technology continues to evolve, it is likely that we will see even more applications for ChatGPT in the field of digital marketing, making it an essential tool for any marketer looking to stay ahead of the curve.
The answer from ChatGPT certainly does bring up some interesting points. We agree that certain areas of marketing such as copywriting and keyword research are likely candidates for significant change (this experiment alone saved several hours of copywriting, for example). It was however a bit surprising to see that Search as a marketing channel is not explicitly mentioned, simply receiving a subtle nod instead, as so many people seem to be using ChatGPT as a search tool.
Of course, the skill lies in the question that is posed, and that is where a human is needed to devise the question in the first place. Also, then the results need to be verified and, the more technical the question, the more the skill of verification and experience is needed. As an agency, M&C Saatchi Performance prides itself in being ‘The Minds Behind the Machines’, meaning that the experience that the team brings to the automation of campaigns is what sets us apart, and having human oversight is likely to always remain essential to ensure that appropriate decisions are made to deliver the best business results. The tool didn’t quite fulfill the brief in the word count either, with 700 words being specified, and 483 being delivered.
There is no doubt, however, that ChatGPT/AI is going to bring significant changes, not just in marketing but in so many other sectors. How, for example, can education institutions deal with this level of sophistication when it comes to determining if essays, homework, and even theses are genuine works rather than being generated by AI?
In comparison, marketing might get off lightly, but surely the major players will have to evolve and respond. Google is experimenting with its own answer to Chat GPT, Bard, too much more mixed results. Apple could also develop its own search answer and Bing could be skyrocketed by ChatGPT in the future. Revolutionary tech advancement brings about more revolutionary tech advancement. Just think back to the original iPhone in 2007 – could we be entering a similar new level of tech advancement?
How is your business planning on using ChatGPT?