It’s already well documented, that Pinterest has a fair bit to offer retail brands. Being as it’s an online platform, its foremost role to date has been to drive traffic to brand websites – which it’s doing very well indeed.
Harrods though, have stepped in to use the platform quite innovatively – and for the benefit of their world-famous High Street store. The challenge (which you’re now too late to accept), was to design a Harrods shop window. Not any shop window, but the Diamond Jubilee Street Party shop window. To get people started, Harrods set up an inspiration board on Pinterest, [Here].
Participants tweeted their entries to Harrods, using the #HarrodsWindows hashtag. And you can see the winner’s quintessentially British design here: [Watch].
