Global Content Marketing Manager
To apply, submit your CV along with a cover letter in a PDF format explaining what makes you right for this role.
What do you need to know about us?
M&C Saatchi Performance is a global growth marketing agency for digitally driven brands. We deliver business growth for our clients through effective, measurable, and evolving digital media strategies.
What are we looking for?
We are looking for a talented individual to join our Global Marketing Team to grow the agency’s revenue. You will be responsible for supporting the Global Marketing Manager in the strategic development and creation of marketing materials across multiple content formats. This includes testing new content formats, ensuring materials support overall business priorities and meet the highest agency standards.
We’re looking for someone with a passion for, and an understanding of what makes standout content that will appeal to our target audience of Growth Marketers. The ideal candidate will have a detailed knowledge of digital media, and understand how to create compelling content across formats such as blogs, newsletters, emails, webinars etc.
The ultimate goal of the marketing team is to place the agency front of mind when brands are seeking new digital marketing support. Therefore, you must have an instinct for what our audiences are looking for, the ability to use internal insights/data and external trends to deliver engaging marketing materials.
We’re seeking someone that can find new angles in industry news, internal data and account team expertise to apply an M&C Saatchi Performance angle. The result is ‘pull’ audiences to the agency.
This is a new role that will elevate the awareness of M&C Saatchi Performance amongst industry leaders and the marketing press.
What will you be responsible for?
- Use internal insights and external trends to develop content ideas. These will be aligned with overall marketing strategies and business priorities.
- Working with the Insights team and Global Marketing Manager to identify ‘gaps’ in the content strategy, then develop ideas for content that will raise awareness of M&C Saatchi Performance above the competition.
- Keeping up to date with industry news to identify industry news stories that the M&C Saatchi Performance team can add thought leadership to.
- Copywriting professional, modern and slick content including blog articles, reports, infographics, newsletters, emails, webinars, videos etc.
- Developing video ideas or other content formats that tell unique and engaging stories.
- Briefing the creative team to produce content that bring your ideas to life and delivers engagement from the industry and potential clients.
- Working with internal thought leaders to develop content used in webinars, panels, events and speaking opportunities.
- Managing content end to end, from ideation to publication, for example developing a regular newsletter plan for all regions to ensure we are top of mind with potential clients.
- Assisting in the development of the webinar strategy and webinar production Globally
- Writing highly engaging newsletters for potential clients and partner companies
- Ensuring that all marketing materials are on brand and accurate.
What are the requirements of the role?
- At least 3 years of marketing or content creation experience. Proven webinar, content strategy and production, newsletter creation and copywriting skills are essential.
- Experience running Digital Marketing Campaigns
- Experience managing webinars would be an advantage
- A desire to find new ways to deliver content, always seeking new formats to test and learn from
- A solid understanding of the digital ecosystem
- Fluent in the technical landscape of digital/performance media
- Results driven, with a desire to test, learn and evaluate results
- Strong written and verbal communication and people skills, ability to build strong relationships with internal teams.
- Attention to detail.
- Excellent organisational and problem-solving skills with the ability to work on multiple projects at the same time.
- Excellent knowledge of MS Office, especially ppt, excel. HubSpot experience preferred.
- Previous experience working in a media, content or PR agency preferred.
