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Report: iOS 15 impact on the App Store

Find out how iOS 15 will impact the app store

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iOS 15 will include updates to the App Store that are going to have a significant impact on the App Store. The announcement from Apple at WWDC has the potential to be the biggest change to the App Store for many years. The changes include:

  • Product Page Optimization (PPO), expected later in 2021
  • Custom Product Pages (CPP), expected later this year/early 2022
  • In-app events, expected later in 2021

Contact us to find out more about how we are helping clients prepare for iOS 15 or for any other performance marketing questions.