90%
Increase In Top 10 & Top 50 Ranked Keywords
131%
More Ranking Keywords Than Competitors
11%
Uplift in Organic App Installs
Background
Noice is a multi-vertical audio platform that brings vernacular content to Indonesian listeners. Noice is also Indonesia’s largest podcast network with over 100+ original shows across different genres.
Objective: Improve Google Play Store Rankings
With the majority of users in Indonesia accessing apps through Android, Noice’s objective was to grow its ranking in the Google Play Store to increase its organic app installs.
Challenge
The Indonesian audio content space has experienced impressive growth over the past few years with several established players representing fierce competition for Noice.
Results
Thanks to our ASO strategy, Noice noticed an increase in the number of ranked keywords and an increase in the rank position for some highly valuable keywords with high search volume.
| Keywords | Before ASO | After ASO |
| Konten Audio | Unranked | 1 |
| Podcast | Unranked | 2 |
| Audioseries | Unranked | 2 |
| Mendengarkan (listen) | 39 | 8 |
| Stream Radio | Unranked | 6 |
| Konten (content) | 20 | 4 |
| Audio Lokal | Unranked | 4 |
| Dengarkan (listen) | Unranked | 3 |
Following the implementation of our recommended keyword set, Noice observed an increase in the number of Top 50 keywords it ranked for by 63%, which included:
- The number of keywords in rank position 1 increased by 122%
- The number of keywords in rank position 2-5 increased by 85%
- The number of keywords in rank position 6-10 increased by 89%
- The number of keywords in rank position 11-50 increased by 42%
