Case Study: Improving Google Play Store Ranking for Angkas


Increase In Top 10 Ranked Keywords


Increase In Top 50 Ranked Keywords


Uplift in Organic Installs

Brand: Angkas

Market: Phillipines

Channels used: ASO


Angkas is a motorcycle hailing platform in the Philippines that provides a timely and safe service for passengers and the delivery of packages and food.

Objective: Improve Google Play Store Rankings

With the majority of users in Philippines accessing apps through Android, Angkas’ objective was to grow its ranking in the Google Play Store to increase its organic installs.

Challenge: Fierce Competition

The Transport & Delivery space has experienced impressive growth over the past few years with several established players representing fierce competition for Angkas.


Thanks to our ASO strategy of 2 rounds of keyword optimisations and 1 A/B test, Angkas observed an increase in the number of ranked keywords and an increase in the rank position for some extremely valuable terms with high search volume.

KeywordsBefore ASOAfter ASO
Speedy TaxiUnranked1
Book MotorcycleUnranked1
Motorcycle TaxiUnranked3
Motorcycle TransportUnranked3
Ride-Hail AppUnranked3
Motorcycle DeliveryUnranked4
Ride Hailing268
Taxi AppUnranked14
Book A TaxiUnranked15

Following the implementation of our recommended keyword set in month 1 and month 3, Angkas observed a month-on-month increase in the number of Top 50 keywords, and overall increased ranked keywords by 129%, which included:

  • The number of keywords in rank position 1 increased by 250%
  • The number of keywords in rank position 2-5 increased by 225%
  • The number of keywords in rank position 6-10 increased by 60%
  • The number of keywords in rank position 11-50 increased by 108%
We did it for them We’ll do it for you