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Skillz is a leading mobile games platform that enables developers to build franchises through social competitions in their games. Skillz hosts billions of casual esports tournaments for millions of mobile players worldwide, and distributes millions in prizes each month
Drive scalable user acquisition for Skillz through Snapchat
The iOS SKAdNetwork update limited the Snapchat data available. With a lower-funnel KPI and a target audience directly affected by this update, we needed to be able to look beyond Cost per Install to ensure we were continuing to meet client goals.