M+C Saatchi Performance Wins Tourism Northern Ireland and Launches Major Autumn Campaign
M+C Saatchi Performance is delighted to announce its appointment by Tourism Northern Ireland as media agency partner. The collaboration kicked off with a major campaign launching on 22nd September 2025, designed to showcase the best of Northern Ireland.
The campaign – Northern Ireland – Embrace a Giant Spirit – will inspire travelers to discover Northern Ireland’s unique culture, landscapes, and experiences, supporting the brand’s ambition to strengthen its position as a must-visit destination in a competitive global tourism market.
A Partnership to Inspire Travel
This exciting new partnership builds on M+C Saatchi Performance’s expertise in delivering data-led creative media campaigns, paired with Tourism Northern Ireland’s powerful brand platform. Together, the aim is to connect audiences with authentic and compelling stories of Northern Ireland that spark curiosity and drive bookings.
“We are proud to be partnering with Tourism Northern Ireland on such an important campaign. By leveraging key channels such as Meta, YouTube, and premium programmatic partnerships, we will reach audiences, inspiring them to choose Northern Ireland for their next trip. Having worked with leading travel and tourism brands across Europe, Asia, and North America, we bring a global perspective and proven expertise in connecting travelers with destinations. We are excited to channel that experience into helping Embrace a Giant Spirit reach new heights.”
– Rachel Owen, Business Director, M+C Saatchi Performance
“We’re delighted to introduce our Autumn Campaign, developed in partnership with TBWA, Ardmore, and our new digital agency, M+C Saatchi Performance. Together with M+C Saatchi Performance, we’ve crafted a digital campaign which combines advanced data partnerships and curated inventory strategies with strategic channel selection to showcase Northern Ireland at its best and reflect our commitment to our visitors and industry”.
– Naomi Waite, Director of Marketing at Tourism Northern Ireland
