Is Your Media Really Working? It’s Time to Rethink Measurement
Despite the explosion of tools, AI, and data, the truth is, most marketers still can’t confidently answer: “Is my media working?” and “How much should I invest?” If that sounds familiar, you’re not alone, and that’s exactly why we built OneView, our new media measurement platform.
In our latest ‘Marketers Lens’ survey, we asked 240 marketers how they measure media effectiveness. The results highlight a hard truth: media measurement is broken. But there’s never been a better time to fix it.
What the survey shows. The State of Media Measurement in 2025
Here’s what marketers told us about their current approach to measurement:
- Only 1 in 3 marketers has an established measurement framework.
- 92% say a single measurement platform would unlock better planning and budget justification.
- 56% use Media Mix Modeling (MMM), but only 24% validate the outputs.
- 45% feel AI-powered recommendations could help simplify decision-making.
These stats reveal a fragmented landscape where marketers are juggling disconnected tools, struggling to prove ROI, and missing out on the full picture of media impact.
The Measurement Trifecta: A Smarter Way to Measure
We believe the future of media measurement lies in the Measurement Trifecta:
- Attribution – Understand what’s driving conversions.
- Incrementality Testing – Validate what’s truly driving results.
- Media Mix Modeling (MMM) – Forecast, optimize, and plan with confidence.
Used together, these pillars offer a unified and actionable view of media performance across channels, teams, and business outcomes.
Introducing OneView: Built for Marketers, by Marketers
We built OneView to help brands move from fragmented measurement to focused action.
OneView integrates:
- Always-on Media Mix Modeling
- Multi-channel Attribution
- Geo-lift & Incrementality Testing
- Actionable, AI-powered insights
Designed by data scientists and refined by media strategists, OneView delivers statistical accuracy and commercial clarity – so you can finally answer: “Is my media working?” and “How much should I invest?”
Why OneView is Different
OneView triangulates media performance by combining advanced statistical modelling, real-world testing, and attribution into a single, actionable view.
Built specifically for each client, it helps marketers understand not just what is happening, but why, and what to do next to maximize ROI and drive business growth.
With Media Mix Modelling at its core, OneView delivers commercial clarity fast. Instead of waiting weeks, you get strategic direction in days, so you can plan, test, and optimise at the speed your media decisions demand.
Read the Survey. Book a Demo. Find out more
Ready to stop guessing and start measuring what matters?
👉 Download the Marketer’s Lens Survey
👉 Book a free Media Strategy Session and OneView Demo
There is a way to build a smarter, unified approach to media measurement together. Find out more about OneView here.
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